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ADCULTURE Newsletter

Welcome to ADCULTURE’S Online Newsletter

Issue 1:  The State of Content Management Platforms

Content management system

ADCULTURE is  an online magazine and newsletter in the field of advertising, marketing, finance and technology. This issue of our online magazine will focus on the current State of  Content Management Platforms (CMS). CMS were created to let people easily build websites and manage the content that is on them. Previous to this website owners relied only on their web masters to update even the smallest thing on their website.

What is a Content Management Platform


Wikipedia defines a CMS as, “A content management system (CMS) is a computer application that supports the creation and modification of digital content. It is often used to support multiple users working in a collaborative environment. CMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search, and retrieval. By their nature, content management systems support the separation of content and presentation.”



The Current State of CMSs

Currently the market place for CMSs is robust and evolving. Major players like Word Press continue to dominate and evolve their platform. They currently are used by 27% of the websites on the internet. There are many free CMSs coming into the market and companies like Adobe, Shopify and Wix are improving their platforms to ensure that they can compete in the growing market place. This is great news for consumers, entrepreneurs and big brands alike since they will use the updated technology to fuel business growth.

What Makes a Good CMS

When looking for a good CMS you need to consider a few things. This issue will cover those things and review in detail the top CMSs on the market.

  • SEO: CMSs need to have the ability to easily be optimize so the content they support can be found on search engines.
  • User Friendly: CMSs need to be easy enough to use so that any one can use them to manage a websites content.
  • Cost: CMSs should be cost effective for the people who want to use them. Enterprise CMSs will always cost more than CMSs built for anyone to use.
  • Security: Security is a huge problem for most CMSs and will become more and more important in the future. The CMSs that are secure are the ones people will look to build their websites.

CMS Reviews

Below are the reviews of the top content management systems on the market today. We give a brief history of each CMS, the top sites that use the CMS and rate them based on what we think makes a good CMS as mentioned above.


sitecore cms reviewIf you want a .NET-based CMS and have a Sitecore developer  then go for it. We would recommend it to enterprise level businesses that are looking for a pure web content management solution which offers a blazingly fast development time and a very stable platform. If you are a small business or looking to build a blog then we would recommend using Word Press and not Sitecore. Read More


Adobe Experience Manager

Adobe AEM CMS ReviewAEM platform allows for clean, consistent design and functionality. We would recommend it to enterprise-level businesses but it is not the best option out there. There are other enterprise level customer experience management platforms that can do the job and are far easier to comprehend. So, if you are looking for a platform that provides comprehensive site editing with updating capabilities, extensive site metrics, and tools to really capitalize on ROI, AEM can do the trick for you. However, you have to consider the complexity of use of this CMS and the hefty price tag it comes with!

Read More



Joomla reviewTo be frank, Joomla is an average CMS. It is a bit more complicated than WordPress (which even a non-techie can use with ease), but less complex than the Drupal CMS and Magento. If you are new to web development and using CMSs then don’t use Joomla. If you are and you are looking to learn a new platform then go right ahead. The script is free and  they have tons of modules, plugins along with great support.

Read More



Word Press ReviewWordPress is a great CMS platform for all kinds of users. It is one of the most preferred open-source CMSs in the world. We would recommend it to anyone who is looking to build their website quickly and to save money. For bloggers, WordPress is a perfect choice! If TechCrunch can use it then you can too.

Read More



Shopify cms reviewShopify is the perfect CMS to use to launch an online shop. You can also choose Shopify if you already have a physical store and want to grow your business by selling your products online. For novice or non –technical users, Shopify is a perfect option to create an online shop. It is simpler than Magento, way better than Joomla and is more secure than Word Press.

Read More



ADCULTURE’S: Online Newsletter Summary

Issue 1:  The State of Content Management Platforms

Things are looking good for those in need of a quick way to build and host web content. CMSs are continuing to evolve as the demand for their technology grows. New websites are built every day so there will be an abundance of CMSs to supply the demand. Stay tuned for the next issue of our online magazine.  Thank you for reading.