SEO and SEM are siblings in the marketing family that usually don’t get along but that doesn’t always have to be the case. Search engine optimization (SEO) focuses on optimizing content to increase natural search. SEM also known as pay per click is where you bid on keywords using Google …

Learning how to build an Alexa skill just got easier. Watch the video and follow along so you can learn how to build a custom Alexa skill to delight your friends and family. Amazon just released Blueprints (not to be confused with Facebook’s learning platform called Blue Print ) which …

BBOY Focus from the world famous Flow Mo crew is a legend. I first met Jussi a.k.a Focus at the first Red Bull Beat Riders dance academy.   Red Bull asked dancers from around the world to submit a video of themselves showcasing why they should be selected to join …

From additions to the Adobe Experience Cloud and Facebook privacy to new YouTube ad units and an AI customer service tool, check out what went on in advertising, marketing, and technology this week. Adobe Announces Additions to the Experience Cloud At last week’s Adobe Summit conference in Las Vegas, they …

From LinkedIn video ads and mobile-first indexing to Apple Business Chat and Facebook’s third-party data ban, check out what went on in advertising, marketing, and technology this week. LinkedIn Rolls Out Video Ads Starting Thursday, LinkedIn will extend video services to Company pages, meaning businesses and publishers can leverage video …

From the Facebook-Cambridge Analytica scandal and new AI assistants to shoppable Pinterest ads and VR data vis, check out what went on in advertising, marketing, and technology this week. What the Cambridge Analytica Scandal Means for Marketers Unless you live under a rock, you’ve heard the words Cambridge Analytica this …

From new ad tools on YouTube and Reddit to studies on 360° video performance and influencer compliance, check out what went on in advertising, marketing, and technology this week. Google Unveils TrueView for Action Ads & Custom Intent Audiences on YouTube At Search Marketing Expo this Tuesday, Google product manager …

WeWork acquires Conductor WeWork acquires Conductor putting their competitors in a great position to be next. The office space extraordinaires at WeWork announced that they acquired SEO and Content marketing technology startup, Conductor. Conductor is a software platform that allows companies to track keyword and content performance. WeWork is ready …

From new advertising rules on Twitter and Facebook to big acquisitions and voice tech, check out what went on in advertising, marketing, and technology this week. Twitter Tests Integration with Third-Party Ad Buying Platforms According to an AdAge report based on a tip from an anonymous group of advertisers, Twitter …

From new mobile tools and UI frameworks to refined ad measurement and fake news fighters, check out what went on in advertising, marketing, and technology this week. Google Launches Mobile Scorecard & Impact Calculator Tools Google has long used website speed as an SEO ranking factor for desktop, but we …