Wednesday , August 23 2017
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Pay Per Click

Did you know? “Businesses make an average of $2 in income for every $1 they spend in AdWords.”

What is PPC?

PPC is an internet marketing strategy used to drive more traffic to a website. For this, advertisers have to pay a fee every time when any visitor click their ad.

Google started search engine advertising in December 1999. It allowed users to create text ads in Google search engine with the help of Google AdWords in the year 2000. However, PPC was firstly introduced in 2002; until then, advertisements were charged at cost-per-thousand impressions or CPM.

Why is PPC important to digital marketing?

Pay per click advertising is a sure shot way to get traffic on your site right away. It’s simple, you just have to spend enough to get top placement in search engine results and potential customers will see your business first. If in case, users are searching for the key phrases on which you bid and have a well-written ad placed, you will start getting clicks the moment your ad is activated.

PPC advertising is fast. You can get traffic on your site within a fraction of seconds with Google AdWords. Where organic search engine optimization or other strategies can take weeks or even months to get results, you can get results with pay per click campaigns in hours or days.

Pay Per Click


PPC campaign success factors

There is a number of factors that determine the success of PPC advertising campaign. You can achieve a lot by focusing on:

  • – Keyword Relevance – Make sure you find relevant PPC keyword lists, tight keyword groups, and create proper ad content.
  • – Landing Page Quality – Create optimized landing pages with persuasive, relevant content along with a clear call-to-action, and keywords tailored to specific search queries.
  • – Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

To learn more about pay-per-click (PPC), check our blogs below!

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