Our Adobe Experience Manager review gives you what you need to know before choosing this content management system (CMS). Adobe Experience Manager (AEM) is a comprehensive CMS for building websites, mobile apps, and forms. It also offers user-generated content management, rich digital asset management, and marketing campaign content management across all digital marketing channels, including mobile, newsletters, micro-sites, landing pages, and websites.
This CMS allows you to create personalized and targeted user experiences, storing and re-purposing digital marketing assets for any multichannel campaign.
- It allows you to design and implement targeted, localized marketing campaigns that are further enhanced by real-time analytics.
- Its e-commerce content management features allow for integration with any e-commerce system.
- The social media content management features allow to integrate content from community sites, social media networks, and user-generated customer feedback content to your website.
- You can also create your own member groups, online communities, and forums with advanced moderation tools.
Adobe AEM CMS History
The Adobe Marketing Cloud collection was introduced in October 2012. This year, Adobe began retiring the Omniture, acquired in October 2009. The products of the obsolete company were integrated into the new Cloud services including eight applications Adobe Analytics, Adobe Media Optimizer, Adobe Social, Adobe Target, Audience Manager, Adobe Experience Manager, Adobe Campaign, and Primetime.
Here is the time line for Adobe Systems:
- Adobe Systems introduced mobile features to its Marketing Cloud, making smartphones and other mobile devices new targets for analytics in November 2013.
- On September 15, 2009, Adobe Systems announced that Adobe would be overtaking Omniture, business unit of online marketing and web analytics in Orem, Utah.
- The deal was completed on October 23, 2009, and is now joined by other Adobe acquisitions such as Day Software and Efficient Frontier, as the main components of Adobe’s Digital Marketing Business Unit.
- Adobe withdrew the Omniture brand around 2012. Its products were being integrated into the Adobe Marketing Cloud.
10 popular sites that use Adobe Experience Manager
If you’re looking for an SEO friendly simple CMS, AEM is not the right choice. Although, SEO friendly, there are tons of issues that often crop up while using AEM. It is complex and developer friendly tool and you have to really make some efforts to get good search engine rankings. One of the biggest things to know about Adobe AEM is that page elements that are important to SEO like meta titles and descriptions are consider custom add ons. It’s very surprising that in 2017 Adobe has managed to build a CMS that is not SEO friendly and that doesn’t provide basic page level elements.
Adobe Site Experience is quite user friendly (for developers only) as it offers content editors an easy and in-built interface to manage content; tools to managers to establish an editorial workflow to control what is published. Managers can create custom workflows that allow them to control the review and publishing of content. However, setting the CMS up and getting it to work in whole another story. There is steep learning curve and without the affinity for development or programming, you might find it incredibly complex to comprehend.
Adobe Experience Manager is an Enterprise Content Management system so it has an enterprise level price tag. AEM is quite expensive and significantly requires more efforts in configuration. Moreover, you’ll need developers with expertise in AEM to handle everything.
Adobe experience manager is highly secure. Availability of customer’s data, security, and privacy are a few main priorities of AEM. Moreover, AEM use a two-pronged approach to keep data safer, more secure, and available, making it one of the safest systems.
5.Up to Date
Adobe experience manager keeps updating itself in terms of security and content management system for the ease of people. However, bugs and fixed take some time to be fixed as support isn’t that great for complex issues.
Overall AEM CMS Rating and Recommendation
AEM platform allows for clean, consistent design and functionality. We would recommend it to enterprise-level businesses but it is not the best option out there. There are other enterprise level customer experience management platforms that can do the job and are far easier to comprehend.
So, if you are looking for a platform that provides comprehensive site editing with updating capabilities, extensive site metrics, and tools to really capitalize on ROI, AEM can do the trick for you. However, you have to consider the complexity of use of this CMS and the hefty price tag it comes with!