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SEO

SEO

Did you know? “93% of online experiences begin with a search engine.”

What is search engine optimization (SEO)?

SEO is an ongoing process of increasing the quantity and quality of traffic to your website through organic, free, natural, editorial search engine results.  The goal of search engine optimization is to build an online presence and increase site’s usability to attract relevant traffic from search results, resulting in more sales conversion.

SEO Success Factors

Here are some important ranking factors and best practices that can lead to success with both search engines and searchers.

SEO is all about:

  • -Building an SEO friendly site
  • -Creating unique and quality content
  • -On-page optimization
  • -Link related topics
  • -Off-page optimization
  • -Avoiding violations

SEO

Why is SEO important for your business?

  • -SEO builds online presence – Having a strong online presence is really important for every business. An effective SEO strategy helps you in building an online presence that will let you achieve your long-term business goals.
  • -SEO brings your business traffic – Optimizing your site for search engines will definitely drive more traffic to your site.
  • -SEO increases ROI – Its simple, the more visitors come to your site, the more potential customers you attract i.e., the more chances of conversions.

So to drive more traffic, increase sales, and improve your online presence, go for search engine optimization.

To learn more about SEO, check our blogs below!

SEO and SEM – Use SEO to supercharge your paid search

SEO and SEM

SEO and SEM are siblings in the marketing family that usually don’t get along but that doesn’t always have to be the case. Search engine optimization (SEO) focuses on optimizing content to increase natural search. SEM also known as pay per click is where you bid on keywords using Google …

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How to build an Alexa Skill the easy way using Amazon Blueprints [VIDEO]

Amazon Blueprints Alexa skills

Learning how to build an Alexa skill just got easier. Watch the video and follow along so you can learn how to build a custom Alexa skill to delight your friends and family. Amazon just released Blueprints (not to be confused with Facebook’s learning platform called Blue Print ) which …

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WeWork acquires Conductor – SEO pros like Rand Fishkin chime in

WeWork acquires Conductor

WeWork acquires Conductor WeWork acquires Conductor putting their competitors in a great position to be next. The office space extraordinaires at WeWork announced that they acquired SEO and Content marketing technology startup, Conductor. Conductor is a software platform that allows companies to track keyword and content performance. WeWork is ready …

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How to improve website speed – Google is making page speed a mobile ranking factor

How to improve website speed

Website Page Speed is a Mobile Ranking Factor Learning how to improve website speed is going to be essential for increasing SEO ranking on mobile search. Google announced that in July 2018 website page speed will be an official ranking factor for their mobile search index. Page speed has always been a ranking factor in desk top …

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Google AMP stories – Visual story telling has arrived on Google

Google Amp stories

Google just launched the AMP story format to give content publishers a mobile-focused format that is visually compelling and interactive. Searchers on mobile devices will be able to tap on and engage deeper with published content that utilize the new AMP story format. Google’s AMP stories are yet another push …

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The Evolution of Search: Plus Interview with Rand Fishkin of Moz [Video]

rand fishkin seo interview

Three years ago Rand Fishkin and the folks at Moz let my team and I go down to Moz Con to film a pilot for a video series on search. The series was called FOUND and the premise of the series was to discuss all things search and content marketing …

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Learn SEO – Free Beginners Guide [ebook download]

learn seo

Download our SEO Beginners Guide to Learn SEO for free. Learning Search Engine Optimization (SEO) is one of the best things that I’ve done for my career. Learning SEO gives you a competitive advantage as a business owner and marketer. Many people make the mistake of trying to learn how …

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How to optimize meta titles and descriptions – plus meta data poetry

how to optimize meta titles and descriptions

Meta titles and descriptions are among the most important ranking factors. They’re the first thing people see on search engines like Google and Bing. You should use meta titles and descriptions to create a great first impression and experience for searchers.  Pizza Hut is ranking well for the term “Pizza” …

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Google Adds Restaurant Wait Times to Search And Maps

wait-times-people-eating-at-the-table

Check wait times ahead to beat the crowd! It’s your one night off from Netflix and Chilling and you want to try a new restaurant without making reservations. No worries Google just added wait times to Google My Business pages so you can see how long the wait is before …

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Local Search – 10 Affordable Tips to Boost your Business. Bonus Inside!

local search

What is Local Search? Local search is any web search with the intent to find something in a geographic area like a country, state, city, zip code or street. When searching locally people look for a variety of information like directions to a local store or business, operating hours, reviews, …

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