Learning how to build an Alexa skill just got easier. Watch the video and follow along so you can learn how to build a custom Alexa skill to delight your friends and family. Amazon just released Blueprints (not to be confused with Facebook’s learning platform called Blue Print ) which …
Read More »AdBuzz Weekly (4-6-18) – Adobe Announces Additions to the Experience Cloud and More
From additions to the Adobe Experience Cloud and Facebook privacy to new YouTube ad units and an AI customer service tool, check out what went on in advertising, marketing, and technology this week. Adobe Announces Additions to the Experience Cloud At last week’s Adobe Summit conference in Las Vegas, they …
Read More »AdBuzz Weekly (3-30-18) – LinkedIn Rolls Out Video Ads and more
From LinkedIn video ads and mobile-first indexing to Apple Business Chat and Facebook’s third-party data ban, check out what went on in advertising, marketing, and technology this week. LinkedIn Rolls Out Video Ads Starting Thursday, LinkedIn will extend video services to Company pages, meaning businesses and publishers can leverage video …
Read More »AdBuzz Weekly (3-23-18) – What the Cambridge Analytica Scandal Means for Marketers and more
From the Facebook-Cambridge Analytica scandal and new AI assistants to shoppable Pinterest ads and VR data vis, check out what went on in advertising, marketing, and technology this week. What the Cambridge Analytica Scandal Means for Marketers Unless you live under a rock, you’ve heard the words Cambridge Analytica this …
Read More »AdBuzz Weekly (3-16-18) – Google Launches TrueView for Action Ad Format and More
From new ad tools on YouTube and Reddit to studies on 360° video performance and influencer compliance, check out what went on in advertising, marketing, and technology this week. Google Unveils TrueView for Action Ads & Custom Intent Audiences on YouTube At Search Marketing Expo this Tuesday, Google product manager …
Read More »WeWork acquires Conductor – SEO pros like Rand Fishkin chime in
WeWork acquires Conductor WeWork acquires Conductor putting their competitors in a great position to be next. The office space extraordinaires at WeWork announced that they acquired SEO and Content marketing technology startup, Conductor. Conductor is a software platform that allows companies to track keyword and content performance. WeWork is ready …
Read More »AdBuzz Weekly (3-9-18) – Twitter Tests Third Party Ad Buys and more
From new advertising rules on Twitter and Facebook to big acquisitions and voice tech, check out what went on in advertising, marketing, and technology this week. Twitter Tests Integration with Third-Party Ad Buying Platforms According to an AdAge report based on a tip from an anonymous group of advertisers, Twitter …
Read More »AdBuzz Weekly (3-2-18) – Facebook Refines Ad Metrics, Google Launches New Mobile Tools, and more
From new mobile tools and UI frameworks to refined ad measurement and fake news fighters, check out what went on in advertising, marketing, and technology this week. Google Launches Mobile Scorecard & Impact Calculator Tools Google has long used website speed as an SEO ranking factor for desktop, but we …
Read More »How to improve website speed – Google is making page speed a mobile ranking factor
Website Page Speed is a Mobile Ranking Factor Learning how to improve website speed is going to be essential for increasing SEO ranking on mobile search. Google announced that in July 2018 website page speed will be an official ranking factor for their mobile search index. Page speed has always been a ranking factor in desk top …
Read More »Google AMP stories – Visual story telling has arrived on Google
Google just launched the AMP story format to give content publishers a mobile-focused format that is visually compelling and interactive. Searchers on mobile devices will be able to tap on and engage deeper with published content that utilize the new AMP story format. Google’s AMP stories are yet another push …
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