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Did you know? “93% of online experiences begin with a search engine.”

What is search engine optimization (SEO)?

SEO is an ongoing process of increasing the quantity and quality of traffic to your website through organic, free, natural, editorial search engine results.  The goal of search engine optimization is to build an online presence and increase site’s usability to attract relevant traffic from search results, resulting in more sales conversion.

SEO Success Factors

Here are some important ranking factors and best practices that can lead to success with both search engines and searchers.

SEO is all about:

  • -Building an SEO friendly site
  • -Creating unique and quality content
  • -On-page optimization
  • -Link related topics
  • -Off-page optimization
  • -Avoiding violations


Why is SEO important for your business?

  • -SEO builds online presence – Having a strong online presence is really important for every business. An effective SEO strategy helps you in building an online presence that will let you achieve your long-term business goals.
  • -SEO brings your business traffic – Optimizing your site for search engines will definitely drive more traffic to your site.
  • -SEO increases ROI – Its simple, the more visitors come to your site, the more potential customers you attract i.e., the more chances of conversions.

So to drive more traffic, increase sales, and improve your online presence, go for search engine optimization.

To learn more about SEO, check our blogs below!

5 SEO Tips to Drive Growth Like You’re Yoda

5 Tips to do SEO Like You're Yoda

This post is about an hour read and should be used as a reference guide for your search strategy. There are a ton of articles about SEO tips. Some of them are really good but I wanted to take a holistic approach to this concept. This is important for businesses …

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How to Be a Champion, A 6 Step Process to Become Great at Anything

how to be a champion

Learning how to be a champion is not easy. To be a champion you have to create a plan and stick to it and pivot quickly when necessary. However, the road to becoming a champion in anything is filled with hardships, loss and amazing moments of extreme bliss. I have …

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LinkedIn SEO, How to Optimize Your LinkedIn Profile to Rank for Your Job Title


LinkedIn SEO is extremely important and knowing how to rank for your job title is a skill that can help you get a job quickly. I did a guest lecture on SEO for a graduate class at NYU a few months ago and I asked them to name a few …

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