Tag Archives: AdWords

SEO and SEM are siblings in the marketing family that usually don’t get along but that doesn’t always have to be the case. Search engine optimization (SEO) focuses on optimizing content to increase natural search. SEM also known as pay per click is where you bid on keywords using Google …

From net neutrality and augmented reality to social news and AdWords tools, check out what went on in advertising, marketing, and technology this week. FCC Repeals Net Neutrality This Thursday, the Federal Communications Commission voted to repeal net neutrality rules enacted in 2015 despite rampant opposition from the public and …