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Tag Archives: IAB

AdBuzz Weekly (12-22-17) – Facebook Fights Engagement Bait, Google Confirms Native Ad Blocker in 2018, and more

young professionals checking the news at a cafe

From engagement bait crackdowns and podcast sponsorship guidelines to Google Chrome’s native ad-blocker and a shiny new app attribution tool, check out what went on in advertising, marketing, and technology this week. Facebook’s Fighting “Engagement Bait” Facebook is waging a continuous war to improve your News Feed. First it was …

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