Cannabis or CBD advertising online is hard. Since cannabis has not been fully federally legalized in the U.S, major online advertising platforms like Google and Facebook ads have major regulations on this industries. Below are the ways that you can successfully advertise and market your cannabis or CBD brand online.
1. SEO
Search Engine Optimization (SEO) allows you to tweak your website so that it shows up on search engines like Google and Bing for keywords that searchers are using to find information about products and services like yours. Search engines don’t prevent cannabis or CBD articles from ranking because there is an enormous demand for information on these topics.
2. Influencers
Finding influencers that can promote your brand and products online is one of the best ways to drive leads, sales and awareness in any industry. It is highly effective in the cannabis industry. Influencer networks can be used to find multiple influencers and run campaigns with them.
3. Direct Media Placements
Currently, most media platforms or aggregators won’t let you advertising cannabis products and some won’t allow CBD. The best way to reach this audience is going directly to the websites that create content on the topic. You can partner with publishing sites like Flavor Fix who use content to grow this audience. They create campaigns with cannabis, CBD and alcohol brands to reach the cannabis and alcohol audiences. They will work with you to create content, do SEO, and email marketing campaigns to grow your awareness and sell products. Check out their advertising page.
4. Content Marketing
You must use content marketing to reach this audience. It is the best way to educate potential customers on why they should use your products. Content can come in many different forms. Images, articles, ebooks, videos, podcasts and more. This way you grow and retain your audience as you use the other advertising methods we recommend.
5. Email Marketing
Having a one to one relationship is the most important thing you can do with your customers. That’s why email marketing is so important. You should be using content and the other advertising methods to capture emails and then nurture them. This is a great way to help increase the value of your customers as well.
