Trevor Noah on Cortana, Searching Your Own Name and More
1.Put down your phone
2. Humans are rude Cortana isn’t
3.Technology replaced old people first
One of the award winners open his thank you speech as if he were making a eulogy about our beloved paid search craft. He basically said robots are going to replace digital advertisers and he always considered this a blue collared job. He also said Trevor Noah’s name in his speech more times than the keyword “Trevor Noah” gets searched on Bing.
That’s about 223,384 a year on Bing if you were wondering. One there is nothing blue about the collars on the tuxedos of the over paid advertising executives in the room so to equate them is strange. Two Trevor Noah is like Candy Man. If you say his name three times he will appear. If you say it more than that and try and depress everyone in the room in the same sentence then he is going to call you out. When Trevor got back to the stage he promptly address this gentleman. He basically told him to stop complaining because technology has replaced old people and they are doing just fine. Robots will eventually replace some of what we do. You either have to get ahead of it and evolve or do something else.
4. Don’t Search Yourself
Trevor Noah advised us to not search our own names. He said,” Every time I search my own name I find out new things about myself. Apparently I’m gay. That’s awesome. That means I know how to dress well. What a compliment.” People make things up about celebrities all the time so that comes with fame. Reputation management is a lot easier for the rest of us.
Here are a three tips to help you control what shows up when someone searches your name.
- Build a Personal Website: Buy your domain name on GoDaddy and build a personal website. Here are the best WordPress Themes Under $65 . Once the site is up use these SEO tips to help make sure your new site ranks for your name.
- Social Media Sites: Create as many social media accounts using your name as you can. You don’t have to use them but creating them will help you rank for your name.
- Press & Author Profiles: Get some press if you can. It’s good to have other websites saying good things about you. You can also contribute thought pieces to publications. Usually they will create an author page for you and these pages will rank very well for your name.
The 2017 Microsoft Bing Agency Awards was an amazing event. Trevor Noah had the room in tears with his jokes and dropped some wisdom on the crowd. Make sure you attend next year because it will be just as glorious. Congrats to all the winners!