What is a Voice Assistant
A voice assistant is an application that is used to complete asks using voice commands. It is software powered by artificial intelligence to help people perform certain tasks. Voice assistance can be used for simple tasks or things like controlling your smart home, playing music, ordering food and more.
This year has seen a sharp rise in the popularity of voice assistants. Amazon Echo did 9x in sales during the holiday season in 2016 and 3x in sales during this years Amazon Prime Day. There are new Alexa Skills being added to the platform every month and major brands are investing in staff that can build and top notch Alexa Skills as part of their marketing strategy. People love voice assistants because they are convenient and make doing certain tasks easier. Humans are built to find the path of least resistances and that’s why people are willing to pay a premium price for connivence. For example the chopped up onions in a grocery store cost more than a dollar more than a full onion and people are willing to pay more for it.
The Rise of Voice Search
Humans are born with the desire to search. Search Engines like Google have made this easy. Voice assistants that link to search engines make voice search the most convenient way to search. These amazing voice search statistics will open your eyes to the importance and popularity of voice search and why you should pay attention and invest in it. This is especially important for search engine optimization (SEO) and increasing organic website traffic. Here are some good SEO tips to help you use voice search and SEO to drive growth.
It is quite amazing to witness this growing relationship between people and voice assistants. Many companies are now trying to get into the voice assistant game and so, we decided to list the top 6 voice assistants for you! This way you can learn the pros and cons of each of them and pick the right one for you.
- Apple HomePod
- Microsoft Cortana
- Google Now
- Google Home
Check out the infographic below to learn everything about these top 6 voice assistants